Make a Statement!

Summer 2020 has arrived at an arrhythmic tempo for most. Our lives are morphed by the inter-pandemic state of life and more importantly the profound rise against inequalities. Even though a single person cannot change the world, a multitude of people changing their own lives will. In this perspective, appearances, the most trivial of personal choices, more than ever help one state the kind of life and values one aspires to. Our campaign #boldgoldjewellery “Make a Statement” we revisit statement jewellery in all its forms. With four incredibly talented French jewellers:  Tournaire, Michèle Baschet, Little Ones Paris, Thomas Arabian.

What is statement jewellery?

By definition remarkable and unique, a statement jewel is one that stands out first in an outfit. Do you remember Angelina Joli’s outfit at the 2009 Oscars? No, you remember her fantastic Columbian emerald ear pendants. They could have been the eponym of a statement jewel! In fine jewellery, statement pieces translate into 4 categories: bold gold jewels, extraordinary gems, artist jewellery, and striking design.

Be gold, be bold, be true, be you! Or the four types of statement jewellery:

ARTIST JEWELLERY: the most socially engaged type of jewels! Artist jewels are often created with a deep connection to certain causes. Think of Thierry Vendome and his love for Armenia or Sara bran and her dedication to nature. When you buy jewels by engaged artists, you contribute to their cause.

STRIKING DESIGN: Looking at civilisations and art movements in jewellery, what strikes memories most is strong graphic design. Egyptian jewels, Indian jewels, American Indian jewels, Berber jewels, Celtic jewels, all are so memorable that they are remembered to this day and often revived or adapted throughout history. In contemporary jewellery design, this is what you would call iconic jewels. Little Ones boy charm ear studs are an interesting example of smaller statement jewels. Their graphism make them very noticeable despite their size.

EXTRAORDINARY GEMS: The type of gem you wear says something about you. Think about award ceremonies or exclusive events. What do you remember first? The many big and colourful gems! No one remains indifferent to the incredible beauty of a fine gemstone.

BOLD GOLD JEWELLERY: if you are not sure which category your choice of jewel should fall into, go for bold and gold! no matter what the gems and the design or the meaning, if it is bold and gold, it is a statement.

How to wear statement jewels

A brief and final note on how to wear statement jewellery before we illustrate this article with our editorial campaign. Make more of an impact by colour-contrasting your outfit to your jewel. Statement jewels are always best worn as a set!